Truth is the best branding.
Bring authenticity to WordPress
In a world where images can be shared, edited, or generated by artificial intelligence within seconds, credibility has become a scarce resource. Anyone publishing content today faces the question: How can I make it visible that my images are authentic – and not manipulated or fake?
That’s exactly why I developed the Content Credentials Viewer Plugin for WordPress. It brings more clarity to the digital flood of images and builds a bridge between technology and trust.
Do you see the lock icon in the upper right corner of the image? Go ahead and click it.
Laying the foundation
Behind the idea lies a movement that has already been gaining momentum worldwide: the Content Authenticity Initiative (CAI). Founded by Adobe, The New York Times, Twitter, and many other partners, it pursues a single goal: to create more transparency and traceability for digital media.
The central tool of this initiative is Content Credentials – digital “signatures” that add extra information to every image, such as the creator, editing steps, or the software used. Technically, all of this is made possible by the open standard C2PA (Coalition for Content Provenance and Authenticity), with companies like Microsoft, Intel, and ARM contributing.
With this standard, the foundation has been laid. But until now, for millions of WordPress users who publish content daily, there was no tool to even make this information visible. That was the gap – and my motivation to close it.
This led to the creation of the first WordPress plugin that automatically detects, reads, and clearly displays Content Credentials.
From image to narrative
A photo is rarely just a photo. It has an origin, and it may have been edited, cropped, or enhanced. Yet all of this information disappears for viewers the moment the image goes online.
This is where the plugin comes in: it extracts all available data from an image and, just like the C2PA information, makes it transparently accessible. A badge reveals that there’s more behind it. One click opens the story of the image: who created it, what steps were taken, and whether AI was involved.
How it works
As soon as a WordPress site is running with the plugin, it automatically scans embedded images. If it finds stored C2PA data or metadata, it displays an icon directly on the image. Visitors can then view the details with a single click – from the camera used to the editing steps in Photoshop.
For AI-generated images from MidJourney, it can even extract the prompt.
Transparency isn’t optional – it’s essential.
Especially now, as AI-generated images and deepfakes become more common, we need tools that make authenticity visible. With this plugin, journalists, companies, and bloggers can send a clear signal: Our content is verifiable. We hide nothing. We show what’s real.
The C2PA Content Credentials Viewer Plugin is more than just a technical feature. It’s a statement. It turns images into more than beautiful visuals – it transforms them into traceable documents.
Those who provide transparency build trust – and trust is the most valuable currency on the internet today.
Leave a Comment: